About AFC Travel
Built on Expertise. Driven by Results.
AFC Travel is a specialist travel consultancy and experience provider — combining deep industry knowledge with the commercial relationships that make things happen.
Who we are
AFC Travel was founded on a straightforward premise: that the travel industry deserves consultancy that understands it from the inside. Not generalist strategy firms applying frameworks from other sectors, but specialists who have operated within travel — who know the trade, the commercial dynamics, and the relationships that drive real outcomes.
We work across two complementary disciplines. On the B2B side, we advise destinations, operators, airlines, and travel businesses on strategy, commercial partnerships, market entry, and trade development. On the consumer side, we design and deliver large-scale events, group travel programmes, and destination experiences that set a new standard for what travel can be.
What connects both sides of our work is the same commitment: to bring genuine expertise, strong relationships, and a clear commercial focus to everything we do.
Our credentials
How we work
Our approach is defined by a few principles we hold to on every engagement.
Industry-first thinking
We don't apply generic consulting frameworks to travel. Every recommendation we make is grounded in how the travel industry actually works — its commercial structures, its trade relationships, its consumer dynamics.
Relationships that open doors
Our network spans destinations, operators, airlines, trade bodies, and media. These aren't contacts on a spreadsheet — they're working relationships built over years, and they're part of what we bring to every client engagement.
Commercial clarity
We measure our work by commercial outcomes. Whether that's market share, booking uplift, trade activation, or event attendance — we set clear targets and hold ourselves accountable to them.
Long-term partnership
We don't do short-term engagements for their own sake. Our best work happens when we're embedded as a genuine strategic partner — understanding the business deeply and building programmes that compound over time.
Where we operate
AFC Travel operates across the full travel industry ecosystem — advising and delivering for clients across destinations, tour operations, aviation, hospitality, and travel trade.
Work with AFC Travel
Whether you're looking for strategic consultancy, a commercial campaign partner, or a provider of exceptional travel experiences — we'd welcome the conversation.